The challenge:

Airportr, the travel tech brand on a mission to take the stress out of traveling, had been B2B up until we started working together. They needed to raise brand awareness for their product, but didn’t know how to communicate it to their three very different audiences.

The Solution:

Because we were talking to people who had never heard of the brand before, we needed to consider every stage of their decision making process. So, over the course of 2 day shoot we created content for the entire user journey, from a top funnel brand film down, mini pre roll ads, to product explainer content and testimonials, each deliverable tailored to their 3 unique audience personas.

THE IMPACT:

The campaign outperformed all previous paid campaigns, successfully driving a new wave of customer sign ups to the app, as a result it’s still being used to this day. The customer growth led to Airportr scaling their service quickly welcoming two new airlines to their platform.

Why It Mattr’:

It’s difficult for brands to come across as honest and relatable in traditional advertising campaigns. That’s why we use real customer user submitted nightmare stories to form our film narratives AND real Airportr customers and staff to star in the film campaign.

“Customers now ‘get’ our service, they understand why it’s for them and our video ads have streams of comments from customers who can’t wait to use our service. Thanks Mattr!”

— Oliver Ahad, CMO, Airportr